When you pair up two celebrities with little in common except a growling appetite, you get some pretty off-the-wall comedy. And a roaring success.
Our launch campaign for Uber Eats Taiwan features Jolin Tsai and Lin Meixiu. The megastar duo declared their cravings across TV spots, bite-sized social media clips, and posters that plastered the city. The reaction was big on social media, and several news outlets picked up the campaign. Our recipe? Safe inside a locked vault.