To introduce and promote for the first time in Japan, Supercell’s Clash of Clans smartphone game, UltraSuperNew brought the characters of Clash of Clans to life in a series of eye catching visuals that were heavily featured in both Tokyo on the Yamanote Line and Shibuya Station as well as in Osaka at Osaka Station.
Collaborating with Supercell’s character designers and branding team, we set out to develop a flexible campaign which emphasised the core identity of Clash of Clans in a playful way using the most essential elements — specifically tailored for a Japanese audience — strategic gameplay, exquisitely crafted visuals, colorful characters, a simple, epic message and free download call-to-action for all iPhone and Android users.
To promote Supercell’s Clash of Clans smartphone game, our goal was to make a big impact, while introducing the game to a wider audience that may not yet know the characters and the game. Our solution was a simple, effective series of TV Commercials that introduced some of the key characters from the game in a short 15 second format, perfect for key Asian markets.
The series of commercials was produced for Japan and South Korea, starring Gota Watabe in Japan and Kim Min Gyo in South Korea, along with animated versions of the key characters from the game.
To step up another level, we brought the animated world to one of the most common gaming occasions, the daily travel to work. We created a train sequence that brought together many characters into the world of our hero as he calls them to action on a crowded morning commute.