TDK blends its heritage of craftsmanship with forward-looking innovation to create technologies that quietly improve everyday life. In 2025, the brand introduced the concept “In Everything, Better,” reflecting a renewed commitment to building a smarter and more sustainable world. UltraSuperNew supports this evolution by partnering with TDK from strategy through execution. We develop communication frameworks, design initiatives, and create social-led content that expresses TDK's innovation and human side to a broad audience, including younger generations. At the World Athletics Championships Tokyo 25, we highlighted TDK's contribution to human achievement through the World Record Programme and on-site activations. At CEATEC 2025, we produced video and social content that made advanced AI and sensing technologies accessible and inspiring. Through TDK's partnership with the Porsche Formula E Team, we communicate how the company's magnetic, energy, and sensing technologies help shape the future of sustainable mobility. UltraSuperNew supports TDK's communication across sports, exhibitions, mobility, and other key areas, helping the brand share its value and vision with diverse audiences.