Our Reel
EN
As a born and raised Harajuku-er, we know everything about how to have fun. Bazooka Candy Brands and USN are a match made in heaven. Producing their first Japanese TVCM with a new concept (Power-up and Play Level Max!) is just a beginning of our journey. We will continue spreading the joy of BCBI’s world to the most always-ready-to-play target audience in the world- gen alpha in Japan.
- PROJECT -
Being a kid is already synonymous with having fun. But with BCBI products- the edible entertainment- they can enhance the fun, just like a main character transforming into a superhero. Centering on the two concepts, Power-up and Play Level Max, we created original characters representing each product, believing that we can look at the world from new lenses whenever we discover the fun of life. We powered-up beyond localizing the global campaign- making this the first BCBI’s TVCM in Japan. The music, concept, and characters are all unique to the Japanese market, created and delivered by the P.H.Ds of finding fun in everything a.k.a. USN (duh💅).
- PROJECT -
We expanded the world we built for the brand film into the social. Whether shot in the studio or digitally created- our art direction beautifully transformed the brand’s social feed into a wonder world filled with colorful and fun images with the spice of Y2K and Harajuku culture. We also post interactive stories just like the product, ensuring every content we post aligns with or expands the exciting world of BCBI.
