0

Please Wait

Great things come to those who wait. But don't wait too long, great things also like assertiveness.

Why not use this time to clean your screen? It's filthy.

Don't rush it: we are marinating our work in creative juices.

By the way, what's your lucky number? Mine is 76.

Rome wasn't built in a day, so what did you expect of a 3D-modeled, interactive city?

We'd let you in now, but we don't want to break the heart of the guy who animated the spinning logo.

IF IT'S TAKING TOO LONG TO LOAD
ACCESS LIGHT WEBSITE HERE
Our Reel

Drag and drop

Previous

tokyo

UNHCR

Design, Strategy

2021

Next

Using the Tokyo2020 Olympics as background, we launched the campaign “Beyond One Word” to get our audiences to see beyond the word “refugee” destigmatizing it, changing its connotations.

Through a copy-led campaign, with content extensions that rolled out through multiple social media platforms and OOH, targeting not only local but also global audiences, we aimed to change the prevailing idea that people have of refugees. With the objective of educating and creating awareness, the campaign invited people to come together around the refugee team, breaking social and cultural stereotypes, removing labels and looking at the humans beyond the refugees.