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Pressure PK /
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Tokyo

TAG HEUER

Activation / Digital /Social

Oct 2018

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AND THAT’S A HACK-TRICK .

For official J-League sponsors, TAG Heuer Japan, the kick-off of every new season comes with a fresh opportunity to connect with passionate soccer fans throughout the country. That's where we've come in. No matter the platform, be it Line, Twitter, or Instagram, there's always a hack to be found, a bot to be deployed, or a video game to be crafted. And we haven't cracked under pressure: our Instagram activation increased follower count by 43% in only 5 days, and on Twitter, the campaign produced 4.1mil. organic impressions.