Please Wait

We'd let you in now, but we don't want to break the heart of the guy who animated the spinning logo.

Great things come to those who wait. But don't wait too long, great things also like assertiveness.

Rome wasn't built in a day, so what did you expect of a 3D-modeled, interactive city?

Why not use this time to clean your screen? It's filthy.

By the way, what's your lucky number? Mine is 76.

Look at the pink disk closely. Look at it intensely. Hypnotized yet?

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Our Reel

Drag and drop







For the 20th Anniversary of Reebok Pump, UltraSuperNew created a spectacle at Mado Lounge, the top of Roppongi Hills, Tokyo. An exclusive event for 1000+ carefully selected opinion leaders and media. The event brought out the historic culture of the Pump shoes from the late 80s and reinvented them with a contemporary twist. The event included 20 vacuum packed displays of an exclusive set of Pump shoes from 20 of the most influential sneaker shops from around the world. Sound reactive projection mapping, a unique breakdance performance and live performance from Captain Funk, all came together to relaunch the Pump to Japan for the 20th year celebration.