
We hit play in 2025, taking over Spotify Japan's Instagram and tuning the look, flow, and overall vibe of the channel. From campaigns and global stars to whatever was next on the playlist, we made sure every post felt fresh, current, and culturally on point. We also led the channel's content strategy. With a constant pulse on trends, fandoms, and cultural moments, we turned what communities were listening to and talking about into content that felt native to the platform. Some of our edits didn't stop at the feed. They made it on stage, lighting up screens in front of live audiences at Spotify events.