Crafted at the intersection of tradition and innovation, N･end is a limited-edition ginjō-style sake created by Takara Shuzo, Japan's leading sake producer. Brewed at the historic Shirakabegura brewery in Nada, Hyogo, only 1,200 bottles were produced. With notes of fresh melon, a silky texture and a crisp, lingering finish, it brings quiet sophistication to any table. At the heart of the brand lies a simple question. How can Takara Shuzo's craftsmanship and commitment to sustainability be expressed in a way that resonates with a modern global audience?

UltraSuperNew shaped this value into a clear and contemporary narrative, defining how N･end should be seen, spoken about and experienced. N･end made its debut in London, where it quickly became a topic of conversation among diplomats, wine critics and sake enthusiasts. UltraSuperNew played a central role in this launch, from planning and producing the event to ensuring the product entered the market with the presence and refinement it deserved.

Beyond technical measures such as polishing ratios, the brand story highlights craftsmanship, sustainability and evolution as the core of N･end's identity. Through Takara Shuzo's pioneering efforts in areas such as methane reduction and organic rice cultivation, N･end presents a modern expression of Japanese refinement, honoring tradition while looking ahead to the future of sake.