- PROJECT 1 -
To create awareness and engagement with a younger audience (Driven Youth & New Design Leaders), Porsche Japan has initiated a project called the "Art Car." We collaborated with a Japanese artist, Shun Sudo, to create a one-of-a-kind exclusive artwork with the new Porsche Taycan. Our concept was to recreate a stylized Kabuki stage with the Taycan at the center, as if an actor on stage, receiving all the glory and attention for its presence. This project rolled out on Porsche Japan's website and social channels with real-life installations at Porsche dealers around the country.
- PROJECT 2 -
At the intersection between the virtual and the real, present and future, the More Than Real content ecosystem sets the Porsche Vision GT as the ideal vision for a sports car, showing us what is possible and underlining that motorsport—whether real or virtual—is part of Porsche's DNA. More Than Real blurs the line between fact and fiction, innovating how users can experience the Porsche brand and making it more approachable to our young and digital-first target groups. The More Than Real campaign spurs a multitude of executions that create an ever-evolving story establishing an image that Porsche is an innovative and pioneering sports car brand.