Take everything you know about trucks and buses. Now, throw it all away because Mitsubishi FUSO is a Japanese truck and bus manufacturer that carries tradition into the future. From their completely gender-neutral business approach to the eCanter, the world's first emission-free truck, FUSO is always driving the industry forward. And we're riding shotgun with them: Creating their latest website and managing FUSO's entire global social accounts and online platforms with a bilingual and progressive approach, since 2019.
- PROJECT 1 -
The Charging Battles is a video series that pits the eCanter against some fierce competitors in a battle to find who's the fastest charger of them all. This work was included in Campaign Asia's ranking of the top 10 ads of 2021.
- PROJECT 2 -
In an era when many companies focus on space travel and ways of leaving Earth, we created an ad showing how FUSO is going against the current, prioritizing ways of making our planet a bit greener.
- PROJECT 3 -
From evergreen content and documentary-style content that breaks gender barriers to silly April Fool's day jokes, we doubled the number of followers for Mitsubishi FUSO (@fusoofficialinstagram) in just six months. Here's just a sneak peek of everything we've done.