Take everything you know about trucks and buses. Now, throw it all away because Mitsubishi FUSO is a Japanese truck and bus manufacturer that carries tradition into the future. From their completely gender-neutral business approach to the eCanter, the world's first emission-free truck, FUSO is always driving the industry forward. And we're riding shotgun with them: Creating their latest website and managing FUSO's entire global social accounts and online platforms with a bilingual and progressive approach, since 2019.
From concept ideation to content production, we renewed the brand's tone of voice. As a result, we were able to double the number of followers for Mitsubishi FUSO (@fusoofficialinstagram) in just six months. It has been a load of work, unloaded successfully.