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Please Wait

Look at the pink disk closely. Look at it intensely. Hypnotized yet?

Great things come to those who wait. But don't wait too long, great things also like assertiveness.

We'd let you in now, but we don't want to break the heart of the guy who animated the spinning logo.

Rome wasn't built in a day, so what did you expect of a 3D-modeled, interactive city?

Don't rush it: we are marinating our work in creative juices.

By the way, what's your lucky number? Mine is 76.

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Jameson

Activation, Design, Event, Social

2016

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Jameson is one of the world's most beloved Irish Whiskey brands. For Halloween 2016, USN promoted Jameson on the streets of Shibuya. Converting a whiskey barrel, USN created the mysterious steampunk "Jameson Barrel Bar" and brought it to the heart of Shibuya with the help of a "Barrel-tender". With the most party-goers coming out to celebrate Halloween in Shibuya that year, the Jameson Barrel Bar received a lot of attention and became a popular topic on social media.

In addition, USN produced Halloween displays with a steampunk twist for bars in Shibuya. The interactive Halloween decorations, such as zombie cosplay coasters, game coasters you can play with your friends and glow-in-the-dark bottle stands, successfully bridged the gap between brand and consumer.

Total Reach: 3,100,000+

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