0

Please Wait

Why not use this time to clean your screen? It's filthy.

Rome wasn't built in a day, so what did you expect of a 3D-modeled, interactive city?

Don't rush it: we are marinating our work in creative juices.

Look at the pink disk closely. Look at it intensely. Hypnotized yet?

By the way, what's your lucky number? Mine is 76.

We'd let you in now, but we don't want to break the heart of the guy who animated the spinning logo.

IF IT'S TAKING TOO LONG TO LOAD
ACCESS LIGHT WEBSITE HERE
Our Reel

Drag and drop

Previous

tokyo

Instagram

Film, Animation

2020

Next

Sometimes words aren't enough to express what you're feeling.

That's what stickers and music lyrics are for.

To launch Instagram's new Music Stickers in Japan, we went for what we call "the rule of three*."

Three different bands, with three very different vibes, targeted and served to three different audiences.

Now, Alexandros, Higedan, and J-Soul Brothers' fans have something new to stick to their stories,

and with them, millions of other music fans now know how to make their stories even catchier.

*Just kidding, we made up "the rule of three" just now.