Few Japanese IPs are as iconic as Ghost in the Shell. The legendary cyberpunk manga and anime, created by Shirow Masamune and Mamoru Oshii, became a global sensation and played a pivotal role in making anime a beloved genre. Therefore, being the agency responsible for launching and handling the franchise's first global official Instagram and Twitter accounts is not only exciting but also a tremendous responsibility. Millions of dedicated fans worldwide expect nothing but the best from a franchise known for its profound themes and captivating world-building. In other words, the bar is set sky-high. Fortunately, there are plenty of GITS enthusiasts in the agency eager to create visuals, strategy, and words in both English and Japanese to uphold the legacy, and so far, the fandom's reaction has been overwhelmingly positive: we gained more than 10K Twitter followers in less than a week after launch.