0

Please Wait

We'd let you in now, but we don't want to break the heart of the guy who animated the spinning logo.

Don't rush it: we are marinating our work in creative juices.

Rome wasn't built in a day, so what did you expect of a 3D-modeled, interactive city?

Why not use this time to clean your screen? It's filthy.

Great things come to those who wait. But don't wait too long, great things also like assertiveness.

Look at the pink disk closely. Look at it intensely. Hypnotized yet?

IF IT'S TAKING TOO LONG TO LOAD
ACCESS LIGHT WEBSITE HERE
Our Reel

Drag and drop

Previous

tokyo

Duolingo

Event, Film, Social

2022

Next

In our first campaign for Duolingo, the world's #1 language app, we decided to give language-learning mistakes a reputation makeover. Instead of feeling self-conscious about Japan's unorthodox usage of English in public signs, menus, and advertising, we saw beyond the obvious and found profound, poetic beauty. Thus the Museum of Wonky English was born: the first institution in the country to shed light on the art of mistranslation. What started as a local brand activation made worldwide headlines and gave people another reason to visit Tokyo. How did we do it? With precision and elegance.