Our Reel
EN
In the Mariana Islands, you can experience shades of blue like never before, from the ocean's deep blue to the cloudless blue skies. Those blue slightly change their gradients on each island, Saipan, Rota, and Tinian. And it’s not just the colors – the rich culture and the warmth of the people, too. To make the Mariana Islands stand out as a destination that's bluer, warmer, and closer than other tourist spots, we launched a campaign elevating the beauty of 'Mariana Blue' from simply a word describing color to a metaphor for 'untouched natural beauty just for you.' We hope you’ll share this 'secret' with others searching for their next travel destination. Shhh… Just between us, the deep blue of the Mariana Islands will surely hug your heart in gentle comfort.
- PROJECT -
By updating their perceptions, we wanted to make Japanese tourists take a fresh look at the Mariana Islands. For those seeking more profound experiences rather than typical tourism, we want them to discover the quiet luxury found only in the Marianas. This idea is reflected in the campaign film, where the Mariana Islands seem to whisper directly to the audience, showcasing these islands' unique moments and colors. To catch the attention of those tired of the hustle and bustle, we targeted some of Tokyo’s busiest stations with digital ads, and the campaign’s digital media reached over 1.36 million people.
- PROJECT -
To communicate the beauty of the Marianas to the audience, we made sure each piece of content we posted on social media told a story about these islands instead of "advertising" them. Pictures were taken on film, and copies reflected the poetic scenery the Marianas offer. On top of that, we actively featured the islands' communities and the cultures of the indigenous people to provide a deeper appreciation for the Mariana Islands. We conducted interviews with key cultural icons from the Chamorro and Carolinians- the indigenous people of the Mariana Islands- to present the islands' history and rich culture from various perspectives. As a result, we achieved a 6.6% follower increase on Instagram. If you scroll the feed, you can tell that our content doesn't scream in your face- you can hear their soft whisper, just like the gentle breeze of the island itself.
