ORIRI, an oral rehydration tablet that promotes hydration using electrolyte technology, became a sponsor of ADE (Amsterdam Dance Event), the largest event in Amsterdam for music professionals, including those in electronic music, to explore new markets. At the ADE Golf side event, which Porsche also sponsored, the focus was on how ORIRI enhances hydration during exercise, long travel, and party scenes. As part of this collaboration, we conducted a photoshoot and videoshoot to highlight ORIRI's benefits in these scenarios, creating visually engaging content to reach new customer segments. The campaign combined strategic planning and creative work to showcase ORIRI’s potential in expanding its audience.