Our Reel
EN
Few Japanese beverages embody the essence of tradition and celebration like MIO Sparkling Sake. Crafted by Takara, Japan's largest sake producer, at the Shirakabegura brewery in Nada, Hyogo—a region famous for its pristine water and ideal brewing conditions—MIO offers a unique blend of elegance and refreshment. Its delicate bubbles and sweet aroma make it a symbol of modern Japanese craftsmanship and culture.
UltraSuperNew set out to elevate MIO's presence across the UK and Europe, breaking away from its traditional niche of Japanese restaurants and Asian retailers where growth had stagnated. Our bold vision redefined MIO—not as just another sake, but as a sophisticated and vibrant alternative to sparkling wine. Through a dynamic mix of Instagram campaigns, influencer collaborations, exclusive restaurant partnerships, and strategic media outreach, we transformed MIO into an exciting, must-try option for sparkling wine enthusiasts, capturing imaginations and palates alike. As a result of this, MIO has now been named as one of the three best sparkling sakes to try by The Times.
To elevate its presence further, we've curated unforgettable experiences, such as masterclasses led by mixologists and ikebana artists, blending modern art forms with traditional Japanese heritage. MIO's story is not just about sake—it's about connection, culture, and celebration.
