In honor of the brand's name, we'll keep it brief: We've had as much fun creating the following projects for MINI as you'd get from driving one pedal to the metal on an empty Tokyo highway at 3 a.m.
- PROJECT 1 -
With MINI GINZA Live Canvas, we brought in live painting artists Rinpa Eshidan to do a 2 day live painting performance at MINI GINZA, all performed on a revolving turntable.
The event drew a steady crowd with audience participation and activities over the two day period and also had a follow up impact online as the video of the work hit Youtube, gaining more than 300,000 views. The painted car is also displayed at MINI dealerships.
- PROJECT 2 -
For MINI WEEKEND, we brought Dean & Deluca together with MINI to create the perfect weekend experience in the form of a cafe each weekend over a two month period at MINI GINZA. A short story on the front of the building helps to set the tone for a weekend of adventure and indulgence.