0

Please Wait

Great things come to those who wait. But don't wait too long, great things also like assertiveness.

By the way, what's your lucky number? Mine is 76.

Rome wasn't built in a day, so what did you expect of a 3D-modeled, interactive city?

Look at the pink disk closely. Look at it intensely. Hypnotized yet?

We'd let you in now, but we don't want to break the heart of the guy who animated the spinning logo.

Why not use this time to clean your screen? It's filthy.

IF IT'S TAKING TOO LONG TO LOAD
ACCESS LIGHT WEBSITE HERE
Our Reel

Drag and drop

Previous

tokyo

Mini

Event, Film

2010

Next

In honor of the brand's name, we'll keep it brief: We've had as much fun creating the following projects for MINI as you'd get from driving one pedal to the metal on an empty Tokyo highway at 3 a.m.

- PROJECT 1 -

MINI GINZA Live Canvas

With MINI GINZA Live Canvas, we brought in live painting artists Rinpa Eshidan to do a 2 day live painting performance at MINI GINZA, all performed on a revolving turntable.

The event drew a steady crowd with audience participation and activities over the two day period and also had a follow up impact online as the video of the work hit Youtube, gaining more than 300,000 views. The painted car is also displayed at MINI dealerships.

- PROJECT 2 -

MINI WEEKEND

For MINI WEEKEND, we brought Dean & Deluca together with MINI to create the perfect weekend experience in the form of a cafe each weekend over a two month period at MINI GINZA. A short story on the front of the building helps to set the tone for a weekend of adventure and indulgence.

Previous

All Work

Next