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Why not use this time to clean your screen? It's filthy.

Rome wasn't built in a day, so what did you expect of a 3D-modeled, interactive city?

We'd let you in now, but we don't want to break the heart of the guy who animated the spinning logo.

Don't rush it: we are marinating our work in creative juices.

By the way, what's your lucky number? Mine is 76.

Look at the pink disk closely. Look at it intensely. Hypnotized yet?

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Our Reel

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tokyo

Mini

Event, Film

2010

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In honor of the brand's name, we'll keep it brief: We've had as much fun creating the following projects for MINI as you'd get from driving one pedal to the metal on an empty Tokyo highway at 3 a.m.

- PROJECT 1 -

MINI GINZA Live Canvas

With MINI GINZA Live Canvas, we brought in live painting artists Rinpa Eshidan to do a 2 day live painting performance at MINI GINZA, all performed on a revolving turntable.

The event drew a steady crowd with audience participation and activities over the two day period and also had a follow up impact online as the video of the work hit Youtube, gaining more than 300,000 views. The painted car is also displayed at MINI dealerships.

- PROJECT 2 -

MINI WEEKEND

For MINI WEEKEND, we brought Dean & Deluca together with MINI to create the perfect weekend experience in the form of a cafe each weekend over a two month period at MINI GINZA. A short story on the front of the building helps to set the tone for a weekend of adventure and indulgence.

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