0

Please Wait

Why not use this time to clean your screen? It's filthy.

Look at the pink disk closely. Look at it intensely. Hypnotized yet?

Don't rush it: we are marinating our work in creative juices.

By the way, what's your lucky number? Mine is 76.

Great things come to those who wait. But don't wait too long, great things also like assertiveness.

Rome wasn't built in a day, so what did you expect of a 3D-modeled, interactive city?

IF IT'S TAKING TOO LONG TO LOAD
ACCESS LIGHT WEBSITE HERE
Our Reel

Drag and drop

Previous

singapore

Shiseido

Digital, Film, Social

2020

Next

dProgram, a Shiseido brand, wanted to launch a pan-Asian campaign to showcase how Urban Damage Care range protects and relieves sensitive skin from the effects of urban pollution. Confronted with the challenge of pulling off a regional campaign in the middle of a pandemic, we turned to an unlikely solution - Tofu. We constructed the campaign as a series of experiments, with Tofu becoming a highly effective metaphor for skin and how it can benefit from dProgram's face wash.