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Please Wait

Look at the pink disk closely. Look at it intensely. Hypnotized yet?

We'd let you in now, but we don't want to break the heart of the guy who animated the spinning logo.

Why not use this time to clean your screen? It's filthy.

Don't rush it: we are marinating our work in creative juices.

Great things come to those who wait. But don't wait too long, great things also like assertiveness.

Rome wasn't built in a day, so what did you expect of a 3D-modeled, interactive city?

Our Reel

Drag and drop

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singapore

Shiseido

Digital, Film, Social

2020

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dProgram, a Shiseido brand, wanted to launch a pan-Asian campaign to showcase how Urban Damage Care range protects and relieves sensitive skin from the effects of urban pollution. Confronted with the challenge of pulling off a regional campaign in the middle of a pandemic, we turned to an unlikely solution - Tofu. We constructed the campaign as a series of experiments, with Tofu becoming a highly effective metaphor for skin and how it can benefit from dProgram's face wash.