0

Please Wait

Look at the pink disk closely. Look at it intensely. Hypnotized yet?

Don't rush it: we are marinating our work in creative juices.

Why not use this time to clean your screen? It's filthy.

Rome wasn't built in a day, so what did you expect of a 3D-modeled, interactive city?

By the way, what's your lucky number? Mine is 76.

Great things come to those who wait. But don't wait too long, great things also like assertiveness.

Loading 3D cities If it's taking too long to load for you,
please access light website here.

Our Reel

Drag and drop

Previous

singapore

Shiseido

Digital, Film, Social

2020

Next

dProgram, a Shiseido brand, wanted to launch a pan-Asian campaign to showcase how Urban Damage Care range protects and relieves sensitive skin from the effects of urban pollution. Confronted with the challenge of pulling off a regional campaign in the middle of a pandemic, we turned to an unlikely solution - Tofu. We constructed the campaign as a series of experiments, with Tofu becoming a highly effective metaphor for skin and how it can benefit from dProgram's face wash.