Please Wait

Look at the pink disk closely. Look at it intensely. Hypnotized yet?

Don't rush it: we are marinating our work in creative juices.

Why not use this time to clean your screen? It's filthy.

Rome wasn't built in a day, so what did you expect of a 3D-modeled, interactive city?

By the way, what's your lucky number? Mine is 76.

Great things come to those who wait. But don't wait too long, great things also like assertiveness.

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Our Reel

Drag and drop




Digital, Film, Social



dProgram, a Shiseido brand, wanted to launch a pan-Asian campaign to showcase how Urban Damage Care range protects and relieves sensitive skin from the effects of urban pollution. Confronted with the challenge of pulling off a regional campaign in the middle of a pandemic, we turned to an unlikely solution - Tofu. We constructed the campaign as a series of experiments, with Tofu becoming a highly effective metaphor for skin and how it can benefit from dProgram's face wash.