As an Asia-based international company ourselves, we teamed up with Empire of Arkadia (an entertainment company that connects the best Asian talents to global platforms) to build a brand identity that further empowers new generations and unleashes their creativity.
Our logo became the central element in our visual communication system. The orbital spaces formed in-between each element represent the space of connection, creativity, and lived experience of Asian creators—connecting and unleashing. This logo is meant to be continuously morphing, with 4 chosen logos to be the static.