Creativity is universal. Dole, the iconic fruit company with roots in Hawaii, approached UltraSuperNew with a unique challenge: how to activate creativity within the organization and rebuild an innovation-driven culture in South Korea. New product development had stalled and teams were struggling to generate ideas that could break through the market. UltraSuperNew's Strategy team led the project from the earliest stage by identifying organizational bottlenecks, shaping a tailored creativity framework, and designing a two-day innovation workshop in Seoul together with our Korean partner agency. Every element of the program, including the workshop structure, pre-reads and the choice of a creativity-focused venue, was designed to shift mindsets and encourage cross-functional collaboration. Sessions were held in both English and Korean so that all participants could contribute fully. The impact was immediate. Teams created product concepts that had not emerged before and, more importantly, gained renewed confidence, energy and a shared sense of creative possibility. The President of Dole Korea praised the transformation and recognized UltraSuperNew's contribution to reshaping internal culture and unlocking future innovation. This project reaffirmed a belief central to UltraSuperNew: creativity is not limited to creators or agencies. It is a force that can spark internal innovation and change a team's mindset in lasting ways.