ZIMA Virtual Fes ‘18 Summer
Many party-goers love having a bottle of ZIMA when they’re out, but not enough of them enjoy the drink at home. In order to drive more people to supermarkets and convenience stores to purchase the beverage, USN created a web movie, campaign logo and character design for the ZIMA “Virtual Fes” campaign.
By positioning ZIMA as the must-have drink when listening to music, we encouraged people to throw a “house festival” by opening a cold bottle of ZIMA to artist-curated playlists. Additionally, we developed characters who hype up music-lovers, placing them in stores as well as festivals to increase brand awareness.