The Prep World
- Tommy Hilfiger
- May 2011
“The Prep World” is a campaign for Tommy Hilfiger to show how preppy Tommy Hilfiger is around the world, highlighting some of the top preppy locations.
We made a site which let people discover what kind of preppy city they are most like, just by checking their Twitter or Facebook updates. People who chose to tweet or post about the campaign had the chance to win a preppy makeover and a tour of the home of Tommy Hilfiger, New York.