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Please Wait

By the way, what's your lucky number? Mine is 76.

We'd let you in now, but we don't want to break the heart of the guy who animated the spinning logo.

Why not use this time to clean your screen? It's filthy.

Don't rush it: we are marinating our work in creative juices.

Look at the pink disk closely. Look at it intensely. Hypnotized yet?

Rome wasn't built in a day, so what did you expect of a 3D-modeled, interactive city?

Our Reel

Drag and drop

TANK HEAD GIRL

Previous

tokyo

Wargaming.net

Activation, Design, Digital, Social

2018

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Wargaming group, that produced World of Tanks Blitz, a very popular massively multiplayer game, approached us to come up with a testing campaign in order to drive up organic game installs in Japan. We proposed to raise awareness of World of Tanks Blitz by reaching the gamer community through an online game minisite of a genre that’s unique to Japan: a dating simulation game.

USN then concepted, produced and promoted a game called Tank Head Girl, which goal is to win over the heart of a longtime classmate, named Ayano Konkara who has a British tank on her head. Soon after we launch, the campaign started spreading organically, and within two weeks, over 80 news media covered our story, followed by more than 8,000 organic tweets, as well as the dozens of youtube video published. As a result, the minisite reached over 150,000 page views and the number of gameplay reached over 20,000 times with over 12,000 unique participants all around the world.

Game Landscapes