TABASCO® Brand came to USN with the objective of catering to Japanese millennials through social media, highlighting the craftsmanship of their iconic sauces, and educating consumers on new ways to use TABASCO® Sauce other than the typical pasta and pizza as seen here in Japan.
We relaunched the local TABASCO® Japan Facebook page and launched a Japanese Instagram page based on this new strategy. USN worked with a photographer and food stylist to produce local content in various formats, and curated relevant global content and local user-generated content to create a complete narrative for the target audience.
