In celebration of the 150th Anniversary of the TABASCO® Brand, Global Kitchen Events sprung up in cities around the world. Focusing on the brand’s storied history these events showcased new TABASCO® Sauce menus developed by up-and-coming chefs across all types of cuisine.
For Japan’s first-ever TABASCO® Brand event we invoked the spirit of summer festivals, creating bespoke ‘Yatai stands’ to draw attention to different experiences for the guests such as sampling the fiery pepper mash from which TABASCO® Sauce is made. The menu was designed by Kan Morieda, owner and chef of the popular Salmon + Trout restaurant in Shimokitazawa. Featuring new takes on more traditional Japanese dishes, guests were surprised and delighted with the versatility of TABASCO® Sauce.
This invite-only event was attended by a variety of social media food influencers and media publications and was well-received by all attendees. The event received praise from various media publications and on social media using the #TABASCO150 hashtag.