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Tokyo

TABASCO®︎ Japan

Social

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Since 2016 we have established the renowned TABASCO® Brand's social presence in Japan on Facebook and Instagram, sparking conversation and exposure for the iconic hot sauces. Our creative and social strategy gives the TABASCO® Brand a life of its own in the Japan market through local content and activations to engage and educate both existing and new fans. After growing the @tabascojapan Instagram channel from zero to over 30,000 followers, we have since gone on to launch a website that serves as a platform and home base for recipes and Japan-exclusive campaigns such as the popular TABASCO® Brunch Club series.