To promote Supercell’s Clash of Clans smartphone game, our goal was to make a big impact, while introducing the game to a wider audience that may not yet know the characters and the game. Our solution was a simple, effective series of TV Commercials that introduced some of the key characters from the game in a short 15 second format, perfect for key Asian markets.
The series of commercials was produced for Japan and South Korea, starring Gota Watabe in Japan and Kim Min Gyo in South Korea, along with animated versions of the key characters from the game.
To step up another level, we brought the animated world to one of the most common gaming occasions, the daily travel to work. We created a train sequence that brought together many characters into the world of our hero as he calls them to action on a crowded morning commute.