Good things come
in all packages



LifeStyles, Fuji Latex

Activation / Design / Digital / Event / Social

May 2018


Members of the LGBTQ community have become experts in telling apart opportunistic brands from allies and products that really cater to their needs. SKYN Extra LUB, a condom specially designed with diverse sexual relationships in mind, had to walk the talk. And that walk took us to pretty cheeky places! A readership-record breaking content tie-up with GENXY, the #1 online LGBTQ magazine in Japan. A collaboration with famed illustrator, XXX, who gave the campaign its unique visual identity. And the world's first Condom Fitting Room, the biggest hit at the Tokyo Rainbow Pride (and Twitter).