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Please Wait

By the way, what's your lucky number? Mine is 76.

Why not use this time to clean your screen? It's filthy.

Great things come to those who wait. But don't wait too long, great things also like assertiveness.

We'd let you in now, but we don't want to break the heart of the guy who animated the spinning logo.

Don't rush it: we are marinating our work in creative juices.

Look at the pink disk closely. Look at it intensely. Hypnotized yet?

Our Reel

Drag and drop

Salaryman Sato

Previous

tokyo

Philips

Activation, Film

2007

Next

When Philips released their new high end electric shaver, the Arcitec, they needed to give Japanese salary men an excuse to spend on a high end shaver while their wives controlled the family purse strings.

The solution was a movement called “Kokekokko” based around our hero, Salaryman Sato, directed at negotiating more “kozukai” (allowance) from your wife. The campaign was centered around a protest campaign that we took to the streets of Tokyo drumming up support for men to have equal rights to buy luxury items! It also included election style posters, an online campaign and a lot of giveaways.