Pump 20th Anniversary Party
For the 20th Anniversary of Reebok Pump, UltraSuperNew created a spectacle at Mado Lounge, the top of Roppongi Hills, Tokyo.
An exclusive event for 1000+ carefully selected opinion leaders and media. The event brought out the historic culture of the Pump shoes from the late 80s and reinvented them with a contemporary twist. The event included 20 vacuum packed displays of an exclusive set of Pump shoes from 20 of the most influential sneaker shops from around the world. Sound reactive projection mapping, a unique breakdance performance and live performance from Captain Funk, all came together to relaunch the Pump to Japan for the 20th year celebration.