Red Bull X-Fighters 2013
For the first Red Bull X-Fighters tour stop in Japan, UltraSuperNew created the complete local branding and graphical treatment for the marketing and event. The event itself, held in front of the iconic Osaka Castle, hosted 12,000 people and 12 of the top FMX riders in the world.
The visual style balanced an American comic style from the tour communication with a local touch, integrating more traditional elements fitting of the venue and contemporary manga inspired visuals.
Among the marketing activities, we produced an augmented reality smartphone app as part of a multichannel consumer activation campaign.
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