Red Bull
Red Bull Kart Fight
- Office
- Tokyo
- Client
- Red Bull Japan
- Services
- ActivationDigital
- Date
- Apr 2012
To build in interest of Red Bull Kart Fight, held around Japan in 2012, USN created the “Red Bull Kart Fight Campaign”, an online game that allows you to join a digital go-cart race by tweeting your energy charging occasion.
When a user tweets on the site, their Twitter icon and tweet show up on the site’s racecourse as a racer in the biggest go-cart race ever!
