Red Bull Kart Fight

Office
USN Tokyo
Client
Red Bull Japan
Services
Activation, Digital, Tokyo
Date
Apr 2012

To build in interest of Red Bull Kart Fight, held around Japan in 2012, USN created the “Red Bull Kart Fight Campaign”, an online game that allows you to join a digital go-cart race by tweeting your energy charging occasion.

When a user tweets on the site, their Twitter icon and tweet show up on the site’s racecourse as a racer in the biggest go-cart race ever!

NEXT PROJECT
Red Bull Box Cart Race 2011

Moshi moshi, need any help? Yes, actually!

About
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Tokyo
1-1-3 Jingumae
Shibuya-ku,
Tokyo Japan 150-0001
+81 (0)3 6432 9350
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+65 62916194
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