Energy for Japan
- Red Bull Japan
- May 2011
Red Bull wanted to do something for the victims of the 2011 Touhoku Earthquake that affected the lives of so many.
We had one of their F1 cars to work with and the result was “Energy for Japan”, a show run with the Red Bull F1 car. We produced the event branding and a charity t-shirt as well digital promotion. The event was run on two days, firstly at the Big Beach festival in Makuhari in front of 20,000 people, and then in Yokohama at Motomachichou where they had to stop people coming in after 36,000 fans packed the streets to watch the F1 car in action.