Red Bull
Red Bull Blue
For Red Bull’s limited release Blue Edition can, we built a platform to tease the release and stimulate social media activity around the launch. By focussing on the fans and the energy they need to support their favourite sporting team, as well as the unique flavour edition (first in Japan) via a minisite, we were able to stimulate conversation and generate buzz around the launch, resulting in the product being sold out around Japan.







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Red Bull X-Fighters 2014
Red Bull X-Fighters 2014