Red Bull BC One Final 2010
For Red Bull BC One main event we created an enormous number of tools starting with the Media Kit to go out to global media ahead of the event.
The design is a mix of old Japanese print and binding styles to present the B-Boys in a uniquely Japanese way. Other tools included merchandise, special custom keepsakes for the participants, all event branding and a series of animations to introduce each of the B-Boys.
Ahead of the Red Bull BC One event, we created a commercial for TV, Cinema and outdoor screens in Shibuya’s Scramble Crossing.