The year is 2020, and Singapore is staying home for good reason. Since bor-hopping was out of the picture, how could we still get people thinking and drinking Martell? The solution: #MartellHomemade, a digital initiative that saw us bringing entertainment and cocktail recipes right to people’s homes. Working together with DJs and Martell’s brand ambassadors, #MartellHomemade saw weekly programmes filled with branded Facebook Live DJ sets, and videos of unique cocktail recipes viewers could make at home. Fun fact: The cocktails were so popular, they’ve found their way to bars and clubs as mainstay menu items.