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Martell
Curious Sessions
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Singapore

Martell

Social

2019

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A Drag Queen, A Writer, An ASMR artist and A Heavy Metal Band Walk Into A Bar... .

To spark conversation around Martell NCF’s tagline ‘Be Curious’, we created a branded video series in collaboration with local alternative media outfit, RICE Media, and dared Singaporeans to step out of their comfort zones. “Curious Sessions” brought together two parties from vastly different backgrounds as they dove head-first into curious, lesser-known subcultures. It also takes immense pride in featuring Singapore’s first branded queer content. Cheers to progress.