No Shampoo Revolution
For the French cosmetic brand L’Oreal Paris, USN concepted, designed, and produced “No Shampoo Revolution”, which was a launch campaign for their new product and a new haircare ritual. To amplify the campaign, we built a minisite to introduce the product and drive people to a sharable digital activation of the product launch. This activation allowed people to create their own avatars and share with their friends on selected social networks, engaging a larger audience to participate in the No Shampoo Movement as well as a sampling event in Shibuya.
Throughout the campaign, we were able to attract more fans to experience the new era of shampoo, resulting in more than 67,000 people participating in the digital activation.
CAMPAIGN HASHTAG MENTIONS
Tokyo Rainbow Pride 2016