Born in Denmark and enjoyed all around the world, LEGO is everyone’s favorite building block brand. USN planned and produced local content for LEGO’s social channels.
On Facebook and Twitter, USN rolled out seasonal content specific to Japanese celebrations and events, such as Tsukimi, Sumo and New Year’s, as well as the “LEGO family” series depicting everyday life with LEGO Minifigures. We also developed the “Find the LEGO” series, where LEGO blocks are snuck into ordinary scenes.
By presenting Japanese culture with an innovative twist, we were able to increase engagement on social and bring out LEGO’s playful spirit to the fullest.