Lazada is one of the fastest-growing online retailers operating across Southeast Asia.
To announce three new delivery pillars, USN conceptualised three videos focused around the key message
of “Whatever Makes You Happy”. The videos centred on a local family of four as they went about their
online shopping exploits, expressing their joy through surreally choreographed dance sequences.
The videos reached a combined total of close to 1.5 million views. This makes us happy.