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Please Wait

Don't rush it: we are marinating our work in creative juices.

We'd let you in now, but we don't want to break the heart of the guy who animated the spinning logo.

Why not use this time to clean your screen? It's filthy.

Great things come to those who wait. But don't wait too long, great things also like assertiveness.

Look at the pink disk closely. Look at it intensely. Hypnotized yet?

Rome wasn't built in a day, so what did you expect of a 3D-modeled, interactive city?

Our Reel

Drag and drop

BUY ME SHIT

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singapore

Lazada Singapore

Film, Social

2017

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Lazada is one of the fastest-growing online retailers operating across Southeast Asia.

Mother's Day videos tend to be sappy and overtly sentimental. To promote Lazada's Mother's Day offers,

we went the other way. Working with local indie director Jasper Tan aka Vadbibes, and in-demand

influencers Youtiao666, USN produced a parody of run-of-the-mill Mother's Day ads. Done in the form

of a stylised rap music video featuring a cooler-than-thou mum who nags lyrical, the video implored

viewers not so subtly to skip the niceties and buy their mums something. It went viral within days,

reaching 351k views on Lazada's Facebook Page alone. Social media engagement of the brand went up

by an incredible 10,000% over the week the video was live.