Jameson is one of the world’s most beloved Irish Whiskey brands. This year as a Halloween campaign, USN
promoted Jameson on the streets of Shibuya. Converting a whiskey barrel, USN created the mysterious
steampunk “Jameson Barrel Bar” and brought it to the heart of Shibuya with the help of a “Barrel-tender”.
With the most partyers coming out to celebrate Halloween in Shibuya this year, the Jameson Barrel Bar
received a lot of attention and became a popular topic on social media.
In addition, USN produced Halloween displays with a steampunk twist for bars in Shibuya. The interactive
Halloween decorations, such as zombie cosplay coasters, game coasters you can play with your friends
and glow-in-the-dark bottle stands, successfully bridged the gap between brand and consumer.