True to their slogan: “better sleep, better you”, gugu aims to improve the quality of their Japanese customers’ sleep thanks to their premium, yet affordable mattresses. Having no brick-and-mortar retail presence, gugu’s mattresses can only be ordered online and trialed for 100 days for free, a relatively new business model in Japan. That meant an intuitive, convenient, and easy-to-navigate website was key.
Running on Shopify, the e-commerce platform was entirely custom-made to meet gugu’s requirements and showcase their products in all their glory. Along with detailed and interactive information, the website also features editorial content related to the importance of a good night’s sleep and how a gugu mattress can help achieve it.
Launched on World Sleep Day (May 13), the website has helped gugu kick-start their operation and set them on their way to become one of the key players in the developing internet-based mattress industry in Japan.