“Pledge: The Journey” Video
- Danone Japan Corporate
- Aug 2018
USN was asked by Danone to create a video to communicate the Danone Pledge that their products in Japan will have no artificial flavours, additives or colouring used. What we did was to show the journey of how a Danone Product is made.
In order to deliver this message, we looked at the two journeys which take place when talking about Danone Yogurts. First, the literal journey needed to get all the required ingredients for the creation of their delicious yogurts: each of them natural, of the greatest quality and traceable to their source, a path that took Danone years of hard work. Next, the journey consumers feel when they taste the only all-natural yogurts in the market: a journey for the senses. The video we created is aimed to express these two journeys. We decided to use a Paper Cut Art Method to portray this by asking the Paper Art Artist Marina Adamova.