Coconut Glen, an ice cream brand recently featured in a publication as one of the “top 50 things to do in the world right now”, and arguably one of Maui’s best kept secrets, opened its first overseas shop in Harajuku and needed a visual identity that was up to the standards of its insanely good ice cream.
But Coconut Glen is much more than just a non dairy, ice cream brand. It’s a magical concoction that combines the best fruity produce with the singular vision of—you guessed it—Glen, its mastermind/creator/mad genius. It’s this essence that was finally expressed in the logo and website. Luckily, judging by the multitude of SNS posts, the swirls, bright colors, and quirky shapes seemed to also hit the spot for the kawaii-seeking Harajuku dwellers.