On January 26th, 2016, the No. 1 organic tea from Britain, Clipper, hosted a new product launch party themed “SECRET GARDEN” at the British Embassy. USN managed the event planning, instagrammer invitation, and the venue branding.
This party was fully invitational, and consisted of various contents for the event theme “Clipper’s Secret”, such as their organic priority and unbleached tea bags. Also, the guests were served appetizers and desserts inspired by the Clipper’s package design. Guests could enjoy the sophisticated and authentic world of the Clipper Tea which they cannot experience in their daily lives.
As a result, the total posts by the guests reached 500,000 total reach on SNS, we largely contributed to the increased Brand Awareness via SNS.