Celebrating 25th year anniversary of Adobe Photoshop, we helped Adobe Japan prank the internet on April Fool’s day by announcing the release of Photoshop REAL. The new Adobe product was released with the tagline “Beyond Reality and Beyond Desktop” and included details like an actual magnifying glass and eye dropper tool. The tool kit also included plastic “real” Photoshop layers, designed to be used offline but holding them in front of your camera in front of your subject.
Partnering with entertainment media DailyPortalZ and Adobe Japan blog, the news quickly went viral on Twitter and Facebook with over 4,800 mentions and picked up on over 50 web media in a single day.
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