True story: The world’s first Instagram Augmented Reality filter that transforms into a reward was born out of a silly joke. To drive footfall to 10 PUMA retail stores across Singapore, we created the #PUMANSOFSG campaign, a tongue-in-cheek play on the #HumansOf social media phenomenon. We gathered a diverse group of 6 influencers, including actors, comedians, a fitness instructor, dancer and former national footballer, each with their own unique following. Then we helped them transform into #PUMANSOFSG via their own customised AR face filters on Instagram.
The campaign also called on consumers to do the same, going from “HUMAN” to “PUMAN” to get rewarded with discounts on PUMA’s latest drops. This made every single AR Story not just a discount coupon, but a virtual billboard for PUMA, creating a chain of organic content, and driving customers to stores. Sweet.
申し訳ありません、このコンテンツはただ今 アメリカ英語 のみです。